PR Trends 2024

Mynewsdesks annual report is finally here - and here is the recording from our webinar! Watch an insightful 1-hour panel discussion, hosted by our CMO Lotta Laurin, with prominent industry experts who will share key findings from our 'State of Nordic PR and Communication' report. They share their personal perspectives and specialized knowledge.

Areas we will explore:

  • The Impact of AI and Media Intelligence on Modern PR
  • The Evolving Landscape: New Roles and Skillsets in PR and Communications
  • Navigating the Complex Terrain of Rules, Regulations, and Ethical Responsibility in PR
The industry experts:
Caroline Thunved

Caroline Thunved

General Secretary & CEO at Sveriges Kommunikatörer

As the General Secretary and CEO of the Swedish Association of Communicators Caroline has a solid background in communications, marketing, and business development and has worked as Communications Manager at Save the Children, the Swedish Association of Tenants, and the Scouts.

Anna Adi

Ana Adi

Professor of Public Relations at Quadriga University

Researcher. Speaker. Consultant. Professor of PR/Corporate Communications at Quadriga University of Applied Sciences Berlin where she teaches topics covering international and cross-cultural communication, social responsibility, history of public relations and theories of communication. Ana also has a chair at the Digital Communication Awards and is the host of the Women in PR podcast.


Karin Vajta Engström

Karin Vajta Engström

Head of Communications at AI Sweden            

Karin has previously worked at Prime Weber Shandwick, and has also studied an interdisciplinary master's program at Oxford University on the impact of new technologies on society. She is a sought after Keynote speaker and panelist in the field of AI and Communication.