Embrace change on all levels

This report has been generated from a quantitative survey conducted among 451 PR and communication professionals in the Nordic region. Additionally, it includes insights from comprehensive interviews with subject matter experts on:

• The Impact of AI and Media Intelligence on Modern PR
• The Evolving Landscape: New Roles and Skillsets in PR and Communications
• Navigating the Complex Terrain of Rules, Regulations, and Ethical Responsibility in PR