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Why PR always beats paid media

What you will learn:

  • Pros and cons of paid versus earned media 
  • What industry professionals think about the future of content 
  • How your brand can become more trustworthy 2022



Why earned media is the winning strategy 2022

Currently, we are witnessing a fundamental shift in the way organizations look at content. At the same time as companies produce more content than ever, about half of it is judged not to be meaningful. 

What do PR and communication professionals consider to be the winning marketing strategy 2022, and in the future: paid or earned media? In our guide, you will find out just that!