PRESENTING THE STATE OF NORDIC PR & COMMUNICATION 2025

Read the full report here

 

This year, with the theme Recipe For Resilience: Equipping People and Organizations for a Stronger PR & Communications Industry.

Ever feel like a fraud at work? Do vague briefs make your head spin? How do you handle rejection or navigate ethical dilemmas in your professional life?

Join us for an exclusive webinar where we dive into the latest insights from the PR and communication industry based on the experiences of nearly 500 professionals across the Nordics.


Moderator - Sergio G_edited

MEET our experts

 

Sara Johansson

Sara Johansson

Analyst

Sara is a social analyst specializing in quantitative research at United Minds. She continuously conducts a variety of surveys and analyses, providing valuable insights to inform strategic decisions. Sara managed Mynewsdesk’s quantitative survey and analysis.

Sylvia B

Sylvia Baffour

Emotional Intelligence Trainer

Sylvia is a keynote speaker and emotional intelligence trainer. She is specialized in helping individuals and organizations build resilience, improve communication, and foster positive transformations in both professional and personal contexts. Sylvia also appears in podcasts as an expert in emotional intelligence.

Stefan P

Stefan Pagreus

Psychologist

Stefan is a licensed psychologist with a background in advertising and marketing. He runs his own therapy clinic in Stockholm and is also one of the founders of the Swedish fashion company A Day's March. Stefan also appears in programs like Nyhetsmorgon as an expert in psychology.

Petri K

Petri Kajonius

Associate Professor of Personality Psychology and Behavioral Measurements

Petri is a psychology researcher and Associate Professor of Behavioral Measurement at Lund University. He has been involved in several studies and projects examining how different aspects of the work environment influence individual well-being, job satisfaction, and overall health. Petri also appears in programs like Fråga Lund and Nyhetsmorgon as an expert in psychology research.

Anne-Lise M

Anne-Lise Mørch von der Fehr

CEO of Norwegian Communication Association

Anne-Lise is the Managing Director of the Norwegian Communication Association, with 20 years of experience in the Norwegian media industry. She spent 14 years at VG, worked at TV2 and Budstikka, and served on Schibsted's corporate board for six years. She also led communication and marketing at the labor organization Delta and holds a political science degree from the University of Oslo.

Maja S-1

Maja Von Szokolay

PR student at Berghs School of Communication

Maja Szokolay is a 23-year-old from Skåne, currently studying the PR program at Berghs and working as a student consultant at Prime. Interests include pop culture, film, literature, music, and climbing. In her free time, she spends hours scrolling for trends and reading unusual Reddit threads.

Thogether with our expert panel, we will discuss five major challenges in the industry today:
  • Dealing with impostor syndrome: That nagging feeling of being a fraud.
  • Dealing with uncertainties: Navigating unclarities in deliverables, briefs, and expectations.
  • Dealing with rejection: Facing pushback or dismissal of your ideas by colleagues, supervisors, journalists or clients.
  • Dealing with ethical dilemmas: Making tough choices between undesirable options.
  • Dealing with people: From initiating contact and building relationships to mediating conflicts and managing different opinions.
Register now!

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