For a freelancer to cook up a good story, you need to deliver a thorough creative brief. If you miss the eggs, you can’t bake the cake.
Nothing is more frustrating and costly when a freelancer fails to deliver on your expectations. Therefore, writing a comprehensive creative brief is essential. Why? To ensure the freelancer stays on brand and sticks to your project timeline.
What is a creative brief?
It’s a document outlining the requirements and goals for a particular assignment.
The freelancer needs to understand what is expected and what you would like to achieve to deliver a successful end product.
In a creative brief template, the first five of the 14 points are: