Checklist for Reaching Relevant Journalists

Success in PR is not just about reaching as many people as possible, but about reaching the right people with the right message. Relevance is the key to success, and it starts with identifying the journalists and media outlets most interested in your story.

By building strong relationships with these key individuals and tailoring your message to their interests and audience, you can maximize the impact of your PR strategy.

With this checklist, you can ensure that your message reaches those who truly care.