Recent global events have resulted in an increased focus on communication as well as the role of the communicator. The COVID-19 pandemic, the climate crisis, technological advances, and not the least the truth decay. In a time when facts are no longer objective, authenticity is key to reach your target audience.
The pace of these shifts has increased over the last year. Although these challenges might be daunting, they also present opportunities, along with the possibility of improving the ways that we do things.