On the road to engagement: PR Insights from Hertz
An inside look into Hertz's Winning PR Initiatives
Join us and Cecilia Saberi, Head of Communication at Hertz, for an exclusive webinar where we'll take a closer look at how Herz utilises PR to engage their audiences effectively.
In this session, we’ll share first-hand insights into:
> How Hertz leveraged PR to boost their audience engagement
> How they plan and execute on creative PR projects internally (and on a budget!)
> How to balance everyday and long term PR
Don’t miss this unique opportunity to take a peek behind the scenes and learn from the experiences of one of the most well-known and celebrated companies in the transportation industry.
📆 WHEN? 4th of June, 11 - 11.30am (CEST)
About the speakers:
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Cecilia Saberi is the Communications Manager at Hertz Sweden. With over 15 years of experience in the aviation and automotive industries, including 13 years at SAS, she specializes in both internal and external communication. At Hertz, her responsibilities encompass internal communication, leadership communication, PR, social media, and more. Cecilia is known for her strategic approach and innovative campaigns that enhance brand engagement and visibility.
Sofia Thorngren has over 20 years of international experience as a creative communications strategist in agency and corporate settings. She is the Head of Communications at Mynewsdesk, overseeing all strategic communication activities. Sofia is also the co-founder of Sassy Media Group, a set of leading digital lifestyle brands that engage women across Hong Kong and Singapore.