The Winners of Nordic PR Awards 2023

For over ten years, Mynewsdesk has been recognizing companies and organizations for their PR and communication work through the PR Awards. Mynewsdesk customers from Sweden, Norway, and Denmark compete against each other in the award.




The Members of the Jury are carefully selected based on their knowledge and areas of expertise within PR and communication. They will individually review and discuss together at length to determine the winner of each category.

Åsa B

Åsa Blomberg, Head of Marketing and Communications Specialist

Åsa has a wide experience in Marketing and PR and is passionate about people and communication. She is an experienced leader with expertise within business development, creative mindset,  internal communication, crisis communication as well as PR strategies and execution. Åsa was one of the founders of the PR bureau Manifest PR, and is the former Head of Marketing and Communication at Myrorna, Sweden’s oldest second hand chain within clothes and furnishing.

Åsa is also the Head of Jury in the Nordic PR Awards 2023.

Hampus K

Hampus Knutsson, Crisis Communication Specialist

Hampus is a consultant, crisis communication specialist, and founder of the crisis communication bureau Wings PR based in Stockholm. He is a former Head of Communication for the Swedish Moderate Party, Head of crisis at Prime-Weber Shandwick, Head of communication at Stampen media group, and Press Manager for McDonald's Sweden. He is also a frequent commentator in national news outlets including SVT, Svenska Dagbladet, Dagens Media, and Dagens Nyheter. 


Jesper A

Jesper Andersen, PR Measurement Expert and Strategy Advisor

Jesper is an international keynote speaker and advisor specialising in communication measurement and evaluation. He helps companies, organisations, and public authorities link and align their communication objectives with their business goals, enabling them to accurately measure communication outcomes and business impact. Jesper is a member of AMEC - the international Association for the Measurement and Evaluation of Communication, and a popular blogger, speaker, and guest lecturer. 

Hilde T

Hilde Tunge, Senior Advisor, Apriil PR

Hilde works as a Senior advisor at the communication agency Apriil PR. Her expertise lies in the interplay between strategy, PR and content, and she is driven to achieve effective results. She has extensive PR and communications experience across many industries and sectors and specializes in B2B, PR, and digital communication.

Matilda W

Matilda Wiechel, Activism, and Communications Manager Sweden & Denmark, The Body Shop

Matilda is working as the activism and communications manager for the purpose driven company The Body Shop in Sweden and Denmark. Founded by an activist and now as a certified B Corp business, The Body Shop is committed to ambitious social and environmental targets. Long before activism was an industry buzzword, The Body Shop has pushed for change where other brands saw risks.

In 2022, The Body Shop Denmark won the prestigious award «Purposeful PR» in the Nordic PR Awards.

Tale H

Tale Olivia Henningsen, Creative Lead, Fargerike

Tale Olivia has a Master’s degree in Interior Architecture and wide experience with lead and working in the consumer goods industry. With over eight years in Fargerike – Norway’s largest supply store for paint and color – her expertise and experience stretches from trend processing and Color of the Year to category management.

In 2022 Fargerike, with Tale in the lead, received the award «Newsroom of the Year Norway» in the Nordic PR Awards.

Matilda A

Matilda Adelborg, Head of Press,
Bring Sweden & Denmark 

Matilda is the head of press for Bring in the Swedish and Danish markets. Bring is a logistics company with a big focus on digitalization and innovation – and sustainability as a main priority. Prior to joining Bring she was the press officer at Booli and for Blocket.

At Blocket she received the award «Personality of the year»  for her innovative work in the Nordic PR Awards 2020.


Adam K

Adam Karseland, Head of PR, Mynewsdesk

Adam is a former PR-consultant, with several years of experience in strategic and operative PR work. He has also had the role of Communications Officer at the Swedish Embassy in the Hague, the Netherlands, where he was responsible for the embassy’s communication efforts and for promoting Sweden's image and interests in the Netherlands. Today, Adam is the Head of PR at Mynewsdesk, where he is responsible for the overall PR work of Mynewsdesk, as well as for Mynewsdesk’s educational program in crisis communications and media training. 

About Nordic PR Awards

For over ten years, Mynewsdesk has been recognizing companies and organizations for their PR and communication work through the PR Awards. Mynewsdesk customers from Sweden, Norway and Denmark compete against each other in the award.