Behind every great brand reputation, there is proper media monitoring. The insights gained from monitoring tools are invaluable. But as technology has evolved, the perception of media monitoring have stayed the same.
Counting mentions and keeping track of potential crises still matters, but technology now offers brands an instant right to reply, and the flexibility to be proactive, rather than reactive in their brand-building efforts.
In this guide, you’ll learn how you can apply more proactive tactics to your monitoring strategy and how this will benefit your entire organization.