Guide: How to prove the value of PR internally

You will learn: 

  • How to calculate the ROI of your PR efforts to secure and expand budgets.

  • Which metrics truly impress to convey management and controlling. 

  • Practical methods for measuring success that you can apply directly.

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Proving PR Success Internally –
To Defend Budgets in Tough Times

PR budgets are under pressure, and positive remarks are no longer enough to defend them. Executives and controllers expect clear figures and solid proof of the success of PR activities. This guide shows you how to convince with the right metrics, measure the success of your communication, and secure your PR strategy in the long term. If you're in PR, you need to do PR for your PR and this guide will help you do just that!