A press release serves several audiences. It needs to capture journalists’ interest, be discoverable through search and serve as a source for AI-generated answers. How do you meet these needs while maintaining news value and readability?
In this webinar, Expand your reach with GEO: How to make your press release a source for AI search, Rebecka Holm, GEO expert at Mynewsdesk, explains how SEO and GEO connect and what this means for your PR work. Through practical examples, she explores how to make your press releases clearer, easier to find and easier for both people and AI to understand and accurately represent.
You’ll learn:
What SEO and GEO mean and how they work together.
How to refine headlines, opening paragraphs and body text for different audiences.
How clear facts, image descriptions and company information make your content more useful and credible.
Why GEO is essential for your company’s visibility.
For PR and communications professionals who want to understand how their news can be found and used in both traditional search results and AI-generated answers.
Rebecka Holm has over five years of experience in the PR and media monitoring industry and specialises in helping companies build a strong foundation for high-quality, effective communications. She now focuses on GEO, training companies on how to improve their visibility in AI-generated answers.
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