Essential PR Tactics for AI Search Visibility

Make sure AI gets your brand right

AI search tools like ChatGPT, Perplexity, and Google AI Overviews now give people one answer, not ten links. This guide shows how PR teams can make sure their brand is part of that answer.

In this guide you’ll learn how to:

  • Make press releases AI-ready

  • Structure your newsroom for authority

  • Improve visibility in AI search results

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Six practical PR tactics for AI search

AI still rewards good journalism: clarity, structure, and evidence.
But how you write and organise your content now directly affects how AI understands and reuses it.

This guide breaks down six practical tactics to help your brand show up accurately in AI-generated answers.

You’ll learn how to:

  • Use clear summaries and FAQs AI can reuse

  • Publish content AI trusts and cites

  • Track and improve your AI visibility

 

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