You’ll learn how to:
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Use clear summaries and FAQs AI can reuse
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Publish content AI trusts and cites
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Track and improve your AI visibility
AI search tools like ChatGPT, Perplexity, and Google AI Overviews now give people one answer, not ten links. This guide shows how PR teams can make sure their brand is part of that answer.
In this guide you’ll learn how to:
Make press releases AI-ready
Structure your newsroom for authority
Improve visibility in AI search results

AI still rewards good journalism: clarity, structure, and evidence.
But how you write and organise your content now directly affects how AI understands and reuses it.
This guide breaks down six practical tactics to help your brand show up accurately in AI-generated answers.
You’ll learn how to:
Use clear summaries and FAQs AI can reuse
Publish content AI trusts and cites
Track and improve your AI visibility

TikTok is a powerful space where stories spread quickly, perceptions shift overnight, and brands can reach new audiences at remarkable speed. In other words, it’s a platform of real interest to any organisation.

You’ve scanned the morning papers, checked the online news sites, and scrolled through your alerts. All seems quiet. Meanwhile, a conversation about your industry or brand is exploding in podcasts, YouTube, or TikTok.

The way journalists work has changed, and so must the way you write your press releases. Here’s how to meet their new expectations – and make your press releases impossible to ignore.