PR Reach
Measuring PR reach is a must to assess impact. Also, the insights allow you to optimize your PR strategy.
Get a copy of our ebook How to measure your reach and learn:
- Why it’s so important to understand the impact of every news release or piece of content.
- How you can develop a measurement framework that allows you to gather and make sense of data.
Develop a measurement framework
Effective evaluation starts with a commitment to planning, thinking, critiquing and adjusting. First, create a formal foundation for your analysis that incorporates all facets of your PR efforts. Find out more on how to do this in our ebook.
Establish benchmarks
Establish benchmarks based on what you would like your PR outreach to achieve. Be realistic but ambitious. Look at how your previous campaigns performed and the results your competitors’ PR efforts have earned. Explore your industry to sort out reasonable benchmark milestones.
Track activities
If you don’t track all PR activity, you’re leaving a lot to chance. Just said, if you’re not measuring, you’re not managing.