Understanding your objectives will drive what metrics you choose to follow because there are many different ways of measuring.
Which metric are you most focused on?
- Building awareness?
- Raising engagement?
- Making customers repeat customers?
- Creating a network of brand advocates?
- Lead generation?
How do you measure your public relations?
What metrics matter? Keep in mind that there is no rulebook. Look at ten organizations, and you’ll likely find they measure in 10 different ways.
In this guide, you’ll see some of the most commonly used metrics and learn more about how to use and measure data.
The ebook covers:
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