Why industry monitoring should be a part of your PR workflow
Monitoring your marcoms to track how well it’s working is obvious. However, do you need to follow your industry? Yes, if you want your company to be the go-to resource where people can get valuable information.
Find out how you can implement quality monitoring by downloading a free copy of our ebook and get answers to:
- What sources should you cover?
- What, where and when you should monitor?
- How can you set up the process?
Why should you monitor?
By following the topics and people related to your business, you will get insights on how to:
- Position your company to gain attention
- Grow engagement
- Develop your experts as thought leaders
Monitoring also enables you to listen to online conversations to discover what people in your industry are talking about, and what problems they’re encountering. In turn, you can use that knowledge to personalize your outreach and to create content that addresses their self-described challenges.
How to do monitoring?
To do it well requires a suitable structure, a robust process, and ongoing commitment. This ebook will help you learn how to create a quality monitoring program for your company, including how to:
- Identify the reason(s) to monitor
- Determine what sources to cover
- Decide what, where and when to monitor
- Set up the process
- Make monitoring efficient and effective