Using imagery – whether photography, illustration, or some other graphic – helps make your news releases and articles more engaging and memorable.
Download this excellent study guide and learn the basics of visual communications.
The guide covers:
- Best practices in using imagery
- Infographics
- Presentations
- Videos
Why Visual content?
You’re trying to win the attention of people who are, frankly, attention impaired. Recent research shows 81 percent of people are only skimming the content they read online.
One way to cut through the clutter is to make your press releases, newsletters, and websites more visually appealing. Let’s, therefore, take a look at the basics of imagery and what constitutes visual PR to make your communications more impactful.