Focus on audience engagement
Audience engagement is always what the best communicators start with, and so should you. For example, how does your audience think and react? Also, can you positively influence them? All communicators strive to find the answers to those questions, and so should you.
If you want to become a go-to, trusted resource or a loveable brand, you need to work with audience engagement. To get answers to these questions and more, download our ebook on how to identify and engage your audience.
Build your alpha audiences
Our ebook covers how to:
- Identify your most valuable target groups
- Discover opportunities to grow your audience
- Cultivate relationships
- Engage people
- Build an owned audience
Audit your audience
Before looking for new target groups, explore the ones you have by digging into your database, online and social media channels. Find out who’s interested in what you have to say and what they do with the information you send, post or share.
Our ebook addresses how to:
- Categorize your audience
- Identify your alpha audiences
- Discover missing personas
Cultivate, engage and grow your audience
Set up a systematic process to identify and develop your audience, and learn how to cultivate and nurture those relationships to convert people into brand advocates.