How to use data to measure the impact of your PR efforts

This guide provides:

  • Best practice for how to measure PR & Communications
  • How to identify outputs, outcomes, and potential impact
  • What metrics to measure and avoiding "vanity metrics"
  • Framework that encompass paid, earned, shared and owned media


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Insight-driven PR & Communication

The PR & Communications industry is changing rapidly, and with this follows new measurement methods and techniques.To succeed with effective communications, you must know how to plan and measure your efforts.