How to use data to measure the impact of your PR efforts
This guide provides:
- Best practice for how to measure PR & Communications
- How to identify outputs, outcomes, and potential impact
- What metrics to measure and avoiding "vanity metrics"
- Framework that encompass paid, earned, shared and owned media
Download your guide here
Insight-driven PR & Communication
The PR & Communications industry is changing rapidly, and with this follows new measurement methods and techniques.To succeed with effective communications, you must know how to plan and measure your efforts.