How to use data to measure the impact of your PR efforts

This guide provides:

Best practice for how to measure PR & Communications
How to identify outputs, outcomes, and potential impact
What metrics to measure and avoiding "vanity metrics"
Framework that encompass paid, earned, shared and owned media

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Insight-driven PR & Communication

The PR & Communications industry is changing rapidly, and with this follows new measurement methods and techniques.To succeed with effective communications, you must know how to plan and measure your efforts.

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