Creating Stories That the Media Wants to Share
Watch a hands-on webinar, where Adam and Sofia will explain the steps they took in creating, packaging, and pitching a story to a major Swedish TV channel.
During the session, we'll take a detailed look at each phase of the process—from initial planning and story development to the final pitch and media appearance.
Get actionable advice on:
> How to identify compelling stories within your organization
> Crafting those stories effectively
> Pitching to major media outlets
> Working with the media to enhance visibility
About the speakers:
Sofia Thorngren has over 20 years of international experience as a creative communications strategist in agency and corporate settings. She is the Head of Communications at Mynewsdesk, overseeing all strategic communication activities. Sofia is also the co-founder of Sassy Media Group, a set of leading digital lifestyle brands that engage women across Hong Kong and Singapore.
Adam Karseland is an experienced PR strategist with a background in both agency and in-house roles. Currently, he is the Head of PR at Mynewsdesk. Prior to this position, Adam worked as a PR consultant, assisting a diverse array of clients in creating strategic and effective public relations campaigns. He has also served as the Communications Manager at the Swedish Embassy in The Hague, Netherlands.