Join us for a hands-on webinar, where Adam and Sofia will explain the steps they took in creating, packaging, and pitching a story to a major Swedish TV channel.

During this session, we'll take a detailed look at each phase of the process—from initial planning and story development to the final pitch and media appearance.

Get actionable advice on: 

> How to identify compelling stories within your organization
> Crafting those stories effectively
> Pitching to major media outlets
> Working with the media to enhance visibility 

When? 22nd of May, 11-11.30am

About the speakers:

Leads Webinar - Sofia och Adam

Sofia Thorngren has over 20 years of international experience as a creative communications strategist in agency and corporate settings. She is the Head of Communications at Mynewsdesk, overseeing all strategic communication activities. Sofia is also the co-founder of Sassy Media Group, a set of leading digital lifestyle brands that engage women across Hong Kong and Singapore.

Adam Karseland is an experienced PR strategist with a background in both agency and in-house roles. Currently, he is the Head of PR at Mynewsdesk. Prior to this position, Adam worked as a PR consultant, assisting a diverse array of clients in creating strategic and effective public relations campaigns. He has also served as the Communications Manager at the Swedish Embassy in The Hague, Netherlands.

Sign up now!

date: 2024-05-22 📆

TIME: 11:00-11:30 ⏰

LOCATION: Online 💻