COFFEE & COMMUNICATION
Purposeful communication that matters
In this video we’re discussing with Ana Ada, Professor in PR and Communications, how to communicate about important matters such as sustainability in a credible and transparent way.
Covering:
- What is purposeful communication and why is it important?
- What are the challenges?
- How can you address these challenges?
- Hands-on tips on how to move forward
![Speaker](https://library.mynewsdesk.com/hubfs/Speaker.png)
Ana Adi
Professor of PR/Corporate Comms
Researcher. Speaker. Consultant. Professor of PR/Corporate Communications at Quadriga University ofApplied Sciences Berlin, where she teaches topics covering international and cross-cultural communication, social responsibility, history of public relations and theories of communication. Author of PR2025. Host of the Women in PR podcast.
![Malena_Bjalkdahl](https://library.mynewsdesk.com/hubfs/Malena_Bjalkdahl.png)
Malena Bjälkdahl
Marketing Manager Nordics
Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.