COFFEE & COMMUNICATION

Purposeful communication that matters

In this video we’re discussing with Ana Ada, Professor in PR and Communications, how to communicate about important matters such as sustainability in a credible and transparent way.

Covering:

  • What is purposeful communication and why is it important?
  • What are the challenges?
  • How can you address these challenges?
  • Hands-on tips on how to move forward
Speaker

Ana Adi

Professor of PR/Corporate Comms

Researcher. Speaker. Consultant. Professor of PR/Corporate Communications at Quadriga University ofApplied Sciences Berlin, where she teaches topics covering international and cross-cultural communication, social responsibility, history of public relations and theories of communication. Author of PR2025. Host of the Women in PR podcast.

Malena_Bjalkdahl

Malena Bjälkdahl

Marketing Manager Nordics

Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.