Purposeful communication that matters

In this video we’re discussing with Ana Ada, Professor in PR and Communications, how to communicate about important matters such as sustainability in a credible and transparent way.


  • What is purposeful communication and why is it important?
  • What are the challenges?
  • How can you address these challenges?
  • Hands-on tips on how to move forward



Ana Adi

Professor of PR/Corporate Comms

Researcher. Speaker. Consultant. Professor of PR/Corporate Communications at Quadriga University ofApplied Sciences Berlin, where she teaches topics covering international and cross-cultural communication, social responsibility, history of public relations and theories of communication. Author of PR2025. Host of the Women in PR podcast.


Malena Bjälkdahl

Marketing Manager Nordics

Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.