coffee & communicationLet's talk sustainability

During this webinar, we had a chat with Matilda Wiechel, Activism and Communication manager for The Body Shop in Sweden and Denmark, about how they work with value-driven communication and making sustainability a natural part of their business DNA.


  • The Body Shop journey to put sustainability at the heart of their business 
  • Working with value-driven communication and brand activism
  • What are the main challenges of today? 
  • Hands-on advise for future work

Matilda Wiechel

Activism & Communications Manager

Matilda is working for the purpose driven company The Body Shop in Sweden and Denmark. Founded by an activist and now a as a certified B Corp business, The Body Shop is committed to ambitious social and environmental targets. Long before activism was an industry buzzword, The Body Shop has pushed for change where other brands saw risks.


Malena Bjälkdahl

Marketing Manager Nordics

Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.