The secret to great content

We invited Paulina Stoltz Kragh, Project Manager, and Content Strategist at Spotlight. We talked about the future role of content, the keys to creating trustworthy relevant content, and great examples to take inspiration from. 

These are some of the things we covered:

  • The new strategic role of content
  • Challenges and opportunities
  • Quantity vs quality
  • Trends within content production
  • Advise going forward
Speaker (1)

Paulina Stoltz Kragh

Project Manager

Paulina works as a project manager at Spotlight, a communications agency in Stockholm with focus on integrated communication that strengthens their clients business. She has helped some of Swedens strongest brands with communication strategies and has a true passion for powerful content and creative campaigns.


Malena Bjälkdahl

Marketing Manager Nordics

Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.