LP-1080x673 EN-May-27-2022-11-19-31-60-AM

Stay relevant and make content a strategic function of your entire business

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Content is taking a more central and strategic role in organisations. At the same time, many Nordic PR and communication professionals experience difficulties when it comes to delivering engaging, trustworthy, and high-quality content. 

So, what are the key factors to producing content that is credible and cuts through the noise?

We have invited Paulina Stoltz Kragh, Project Manager and Content strategist at Spotlight, to talk about the future role of content, how to create compelling stories and messaging, and how to quality-check the activities you do.

We will talk about: 

  • The new strategic role of content
  • Challenges and opportunities
  • Quantity vs quality 
  • Trends within content production
  • Advise going forward

So grab your morning coffee and join us for 30 minutes of learning, discussions and valuable insights. Welcome!


Speaker (1)

Paulina Stoltz Kragh

Project Manager

Paulina works as a project manager at Spotlight, a communications agency in Stockholm with focus on integrated communication that strengthens their clients business. She has helped some of Swedens strongest brands with communication strategies and has a true passion for powerful content and creative campaigns.


Malena Bjälkdahl

Marketing Manager Nordics

Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.