In the eye of the journalist

We have invited Mats Ekström, professor in Media and Communication at Gothenburg University, to talk about the new arena of journalism, the challenges of source validation and how understanding the new journalistic landscape can help you get the impact you desire.

Summary of what was covered:

  • The new arena of journalism
  • Relevance in the eye of the Journalist
  • Source validation
  • Recommendations on how to best get the attention by media

Mats Ekström

Professor in Media & Communications

Mats Ekström did his PhD in Sociology at Uppsala University. He has been a professor in Sociology (2001-) and in Media and Communication (2002-2011) at Örebro University. Since 2011 he has been a professor in Media and Communication at the University of Gothenburg. His research areas among others include Journalism, Media talk and interaction, and Media, politics, and democracy.


Malena Bjälkdahl

Marketing Manager Nordics

Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.