Does PR work?

Evaluating your PR efforts

The majority believe measuring and evaluating PR and communication is important, but many also express they lack the knowledge and tools to do it properly. In this episode of Coffee & Communication we talked with Hilde Tunge, Senior Advisor at the communication agency APRIIL, about how to measure the effect of our PR and Communication efforts and what we need to understand in doing this.


Hilde Tunge

Senior Advisor at the communication agency Apriil

Hilde works at the intersection of strategy and content, and is passionate about effect and results. She has experience in PR and communication within a wise range of industries and sectros with a particular emphasis on digital marketing and communication.


Malena Bjälkdahl

Marketing Manager Nordics at Mynewsdesk

Malena has more than 15 years of experience from Marketing and Communications in companies such as BMW, MediaCom, Leo Vegas and Kindred. She has a broad commercial understanding and experience of partnerships and marketing activations with emphasis on acquisitions and brand building.