Building Brand Presence through PR
Learnings from a trailblazing chocolate brand and a Swedish pharmacy
Join Adam and Sofia in this webinar, where they'll discuss effective strategies for building a brand through public relations, taking real life examples from impactful PR tactics from brands like Tony's Chocolonely and Swedish pharmacy Apotek Hjärtat.
- Real insights from successful PR strategies
- Discover how brands maintain consistency in their missions and visions and use that on their PR
- Practical advice to apply the same principles to your brand
When? 7th of May, 11-11.30am
About the speakers:
Sofia Thorngren has over 20 years of international experience as a creative communications strategist in agency and corporate settings. She is the Head of Communications at Mynewsdesk, overseeing all strategic communication activities. Sofia is also the co-founder of Sassy Media Group, a set of leading digital lifestyle brands that engage women across Hong Kong and Singapore.
Adam Karseland is an experienced PR strategist with a background in both agency and in-house roles. Currently, he is the Head of PR at Mynewsdesk. Prior to this position, Adam worked as a PR consultant, assisting a diverse array of clients in creating strategic and effective public relations campaigns. He has also served as the Communications Manager at the Swedish Embassy in The Hague, Netherlands.