Frame 3c

Listen to Adam and Sofia in this webinar, where they discuss effective strategies for building a brand through public relations, taking real life examples from impactful PR tactics from brands like Tony's Chocolonely and Swedish pharmacy Apotek Hjärtat.

  • Real insights from successful PR strategies
  • Discover how brands maintain consistency in their missions and visions and use that in their PR
  • Practical advice to apply the same principles to your brand


About the speakers:

Leads Webinar - Sofia och Adam

Sofia Thorngren has over 20 years of international experience as a creative communications strategist in agency and corporate settings. She is the Head of Communications at Mynewsdesk, overseeing all strategic communication activities. Sofia is also the co-founder of Sassy Media Group, a set of leading digital lifestyle brands that engage women across Hong Kong and Singapore.

Adam Karseland is an experienced PR strategist with a background in both agency and in-house roles. Currently, he is the Head of PR at Mynewsdesk. Prior to this position, Adam worked as a PR consultant, assisting a diverse array of clients in creating strategic and effective public relations campaigns. He has also served as the Communications Manager at the Swedish Embassy in The Hague, Netherlands.

Access the webinar here!